In the 1990s, when I started as a pro bono psychic,
I’d see a murder reported in the news which often didn’t seem right. That meant
a cold call to police detectives. At that time, I didn’t have contacts to
recommend me.
I disliked cold calls but I had experience with it
in other fields. I knew I had to break a barrier, get past a receptionist, and
find someone who would work with me. I wanted to hear a yes rather than a no.
In my late 20s, I worked as a radio DJ, read the
news, and sold radio ads. Cold calls were the part I liked the least. First,
I’d give myself a pep talk. If I heard a no, it wasn’t a personal rejection but
a work issue. In time, I realized that success wasn’t just a yes. Success meant
information and a small movement forward.
Cold calls are like an itchy tag on a new shirt.
They’re uncomfortable for a wee bit of time, but they’re fixable. Use your
intuition and imagine forward progress. A no is not a failure.