Cold Calls in Sales and My Psychic Work with Police

In the 1990s, when I started as a pro bono psychic, I’d see a murder reported in the news which often didn’t seem right. That meant a cold call to police detectives. At that time, I didn’t have contacts to recommend me.

I disliked cold calls but I had experience with it in other fields. I knew I had to break a barrier, get past a receptionist, and find someone who would work with me. I wanted to hear a yes rather than a no.

In my late 20s, I worked as a radio DJ, read the news, and sold radio ads. Cold calls were the part I liked the least. First, I’d give myself a pep talk. If I heard a no, it wasn’t a personal rejection but a work issue. In time, I realized that success wasn’t just a yes. Success meant information and a small movement forward.

Cold calls are like an itchy tag on a new shirt. They’re uncomfortable for a wee bit of time, but they’re fixable. Use your intuition and imagine forward progress. A no is not a failure.